Introduction
In 2016, the American Health Care Association (AHCA) reported that nearly 30 million Americans who were of working age did not have an employer-sponsored health insurance policy. This trend is expected to continue as many companies are pushing for higher productivity and efficiency, but this also means that more people want to be their own bosses in terms of healthcare. The result? More patients are paying out-of-pocket fees for care than ever before.
Create a patient portal for your practice
A patient portal is a website that allows patients to access their medical information online. The pros and cons of this type of website are listed below:
- Pros: A patient portal can be helpful for scheduling appointments, accessing lab results, and requesting prescription refills. It also allows you to communicate with the healthcare team through text messages or phone calls while they’re at work or on vacation so they don’t have to wait until you’re back in town before getting answers about what’s going on with your case.
- Cons: Patients may find it difficult to have all their personal records stored in one place (i.e., written notes/treatments) because they might not want others to know exactly how sick they are; if someone else has access then there will be more opportunities for people outside your practice group accessing sensitive information about yourself (such as insurance numbers).
Drive patients to your portal with patient education
Patients are your most valuable asset. But they’re not always the easiest people to convince. You want them to sign up for your portal, but how do you get them there?
Here are some tactics:
- Offer patient education resources at the point of care (that is, in a way that feels natural) by using digital screens or signage on your wall near the patient. This can include both traditional forms like pamphlets and brochures, as well as more modern tools like interactive educational videos and text messages sent directly from providers who offer these services via text messaging apps such as Messenger or WhatsApp.
- Offer “patient education” via email campaigns from time-to-time when there’s something new coming out about an ailment or condition related specifically towards what type of patient population lives at their location – this could mean anything from nutrition tips which might differ depending on where they live versus another part within town/state; tips regarding diet restrictions following surgery; etc..
Encourage online engagement
Encourage online engagement. Use social media to promote your website, newsletter and patient portal. Social media is a great way to reach patients who are interested in health care topics by offering them information that they may not find on other channels of communication. If you have a blog or podcast, consider adding pictures or videos that highlight the benefits of your services.
Create a patient newsletter
A patient newsletter is a great way to establish a relationship with your patients and increase their loyalty. A well-written, informative newsletter can help you build trust with new patients and keep existing ones engaged in the long term.
- Create the content: Create a patient newsletter that gives information about what your practice offers, including services or products that are new or unique to your practice. This will help you stand out from other practices in Tyler, TX who may be competing with you for business.
- Distribute it: You should distribute this same type of content on a regular basis—at least once per month—so that people have something new to look forward to when they visit the website or phone number listed on its front page (or inside). It’s important not only because it keeps them coming back but also because it helps create brand awareness within the community at large.”
Be present where your patients spend time online.
You can use social media to engage with your patients, share patient stories and testimonials, and promote the practice.
Conclusion
We hope these tips will help you create an effective marketing strategy for your healthcare practice. The key takeaway is that you need to be present where your patients spend time online and use this knowledge to drive them to your site. By creating a patient portal, driving patients to the portal through patient education, and encouraging engagement on social media platforms like Facebook, Twitter, or Instagram, you can increase the effectiveness of your Healthcare Marketing in Tyler, Texas.
